lead users

lead users
The first users of a new product or service, who are asked to assess its advantages and disadvantages in relation to those of its competitors. They are often company employees, loyal customers, or people who have the relevant expertise.

Big dictionary of business and management. 2014.

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  • Lead user — is a term developed by Eric von Hippel in 1986. His definition for lead user is: # Lead users face needs that will be general in a marketplace – but face them months or years before the bulk of that marketplace encounters them, and # Lead users… …   Wikipedia

  • lead user — ➔ user * * * lead user UK US noun [C] MARKETING ► one of the first people or organizations to use a new method, product, etc.: »Lead users are valued not only as early adopters but as sources of new product ideas …   Financial and business terms

  • Lead User — Der Begriff Lead User (trendführender Nutzer, trendführender Kunde) wurde 1986 von Eric von Hippel eingeführt. Lead User sind Nutzer, deren Bedürfnisse den Anforderungen des Massenmarktes voraus eilen, und die sich einen besonders hohen Nutzen… …   Deutsch Wikipedia

  • lead to — v. t. 1. Same as {cause}; as, the roaring stock market led to an increase in the purchase of big ticket items during the 1996 Christmas season. Syn: result in, lead to. [PJC] 2. to be a contributory cause of; as, IBM s inattention to the needs of …   The Collaborative International Dictionary of English

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  • Reliability of Wikipedia — Vandalism of a Wikipedia article. The section on the left is the normal, undamaged version; and on the right is the edited, damaged version. The reliabili …   Wikipedia

  • Co-creation — is a form of market or business strategy that emphasizes the generation and ongoing realization of mutual firm customer value. It views markets as forums for firms and active customers to share, combine and renew each other s resources and… …   Wikipedia

  • user — us‧er [ˈjuːzə ǁ ər] noun [countable] someone or something that uses a product or service: • Computer users can download the program and use it free of charge for 90 days. ˌend ˈuser also end user MARKETING the person who actually uses a… …   Financial and business terms

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